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November 18, 2010 - SM City Cebu invited Cebu Bloggers Society and other members of media for the launching of www.smcinema.com, the new website that will bring, online reservation and ticket purchasing to a revolutionary way of providing added convenience to its customers, not just here in cebu but across all of its cinemas nationwide.




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SM Cinema's FIRSTS:

SM Digital Theaters - the first true digital cinema in the Philippines

IMAX Theatre - Opens country's first IMAX theatre at SM Mall of Asia (MOA) in 2006

Winema at SM Cinema - turns the whole movie audience into a human joysticks through interactive cinema gaming

SMCinema.com - the fresh and new website which introduce mobile ticketing compatible to mobile phones from any manufacturer. Costumers most especially Filipinos will be able to purchase ticekts from the website and redeem the tickets at the cinemas using a mobile phone. This is made possible by using a simple text message which contains a code called "bCODE"

The Launching and Event:

...more info to come..

The third installation of IMAX theater in the country was proudly done at SM City Cebu Theater as it opened last July 9, 2010 featuring the most viewed movie of the decade defeating Titanic in Gross Income, Avatar. This 450-seaters theater offers more than a 3D experience. With its projection technology, movie goers will experience crystal clear images and videos with a roaring powerful sound or audio system surrounding the place and a maximize view by the use of the 3d glass.

The EUTS author enjoying Under The Sea Documentary Movie with IMAX 3D

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IMAX 3D

To create the illusion of three-dimensional depth, the IMAX 3D process uses two camera lenses to represent the left and right eyes. The two lenses are separated by an interocular distance of 64 mm (2.5 in), the average distance between a human's eyes. By recording on two separate rolls of film for the left and right eyes, and then projecting them simultaneously, viewers experience seeing a 3D image on a 2D screen. The IMAX 3D camera is cumbersome, weighing over 113 kg (250 lb). This makes it difficult to film on-location documentaries.

Cebu Bloggers Society pipz (Debbie, Jorich, Me and Mark) with Sharon Yu of SM.

Tentative IMAX - Cebu Cinema 4 Schedule for 2010

July 9-14 --Avatar (James Cameron Movie)
July 15 -- Inception 2D (Full IMAX Screen)
August 4 -- Hubble 3D
Sept. 25 -- Legends of the Guardian 3D
Nov. 18 -- Harry Potter and the Deadly Hallows 2D
Jan. 08, 2010 -- Tron Legacy 3D

Here in SM City Cebu, the theatre price ranges from 300 to 400 PHP.